Guitar World Magazine approached us to ask for help refreshing their website, GuitarWorld.com. Their goals were to improve the overall aesthetics of the website and also make content easier for their visitors to discover and consume. We assessed their needs, considered their audience and crafted solutions to improve the experience of their website.
New and Improved
Guitar World is a well established brand that is a staple to millions of guitar enthusiasts around the world. With the new design, we knew that it had to be fresh yet familiar. Guitar World visitors should feel at home with this new design.
These days content is more than just text—it's rich and full of life. Interesting imagery and headlines should make browsing content fun for the visitor. We highlighted this concept and created a modular approach for the Guitar World team to display their content. This helps keep the look of their site consistent yet fresh.
Simple To Browse & Search
Finding desired content shouldn't be a burden on the visitor. We were able to improve the process of finding desired content by creating a newly designed navigation, taxonomy structure and improving the search options.
Easy On The Eyes
On the web, readability is extremely important, and this is especially true for a global publication. We improved the readability of their site by utilizing the right typography as well as sizing and spacing of elements. We also introduced a new great way to view photo galleries, which was something that was missing from their old site.
Tuned to Perfection
From the onset of this project, our main goal was to improve the experience for the visitors of GuitarWorld.com. Learning their habits and understanding their needs allowed us to craft a beautiful new website and deliver the content they want.
To find out more about Guitar World click here.