Project Summary
For 95 years, Qualified Hardware has been providing locksmiths, storefront and private companies, construction firms, institutions, and individuals with high quality door and lock hardware from the best brand names—such as Rixson, Sargent, Norton, Yale, Von Duprin, HES and more.
The challenge was how to translate the brand's reputation for great customer service and deep inventories into an online experience.
Making The Customer Feel At Home
Qualified Hardware's walk-in experience was known to be quite memorable. The staff knew regular customers by name, help and advice was always readily given, and if a customer was looking for an obscure part, there was a very good chance that it was in stock. It's no surprise that replicating the experience online was our top priority.
Qualified Hardware's search feature is both visually rich and highly descriptive.
Once a user chooses to use the search feature, the instant results provide a wide array of choices, all of which are carefully grouped into relevant categories: Brands are highlighted, Product Categories are listed, and Product Matches include images as well.
Finding The Right Product
Unlike other online shops which require the user to use a weak search feature and vague category system to find products, Qualified Hardware employs a “Product Finder” feature which helps users find what they're looking for.
Flexible Product Pages
With the breadth and depth of products that Qualified Hardware needs to handle, it was critical that the product page was flexible and easily adaptable. Designed to be modular, every product page is optimally designed and built for each product type – from the photos, to the product-based option selection system, to the flexible information tabs.
The One Page Checkout
The new Qualified Hardware website also features a one page checkout that makes it easy and friction-free for the users to buy from the site. The Qualified Hardware checkout experience was also given the highest ranking possible by the highly-respected Baymard Research Institute on their usability benchmark audit.
