Reel Israel

Reel Israel was developed as a portal for Birthright members to connect with each other through the power of independent films made in Israel.

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Reel Israel screen

Project Summary

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It was clear from the start that the Reel Israel project required a very comprehensive solution. Not an ordinary site, it combined a social network, a film database, and an event system.

With a system this complex, one of the main challenges was being able to seamlessly mesh all the different aspects to enrich the user's experience, but without increasing the complexity.

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By focusing on enriching the user experience without adding complexity, Epicenter's approach was not to design each aspect separately, but to develop Reel Israel as a single, cohesive product.

The home page brings together several points of interests, and presents them to the user in distinct sections, reducing information overload and confusion.

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To improve accessibility, as well as leverage an already established network, Reel Israel employed Facebook's login system, which was strategically situated next to two of site's main features: the ability to create an event, and to attend one.
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A Source of Information

Aside from allowing members to attend and create events, Reel Israel also provided additional information about the films being showcased: from photos, to trivia, to games and quizzes.

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Bringing People Together

Reel Israel's social purpose was a crucial part of the system, and we focused on making all social-related elements easy to use and understand.

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Events That Matter

From large events to more intimate ones, Reel Israel's event system was designed to be a breeze to use. Create an event, invite your friends, then choose a film. It was truly as simple as that.

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