Project Summary
Xan Barksdale is a coach for the East Tennessee State Buccaneers. He has been nationally recognized for both his coaching and playing achievements. Xan has been creating training plans and programs for years to try and improve player's abilities.
He came to Epicenter to get his latest idea off the ground and we were glad to help.
The Client's Pitch
Xan had a great idea in mind and it was our job to help bring that idea to reality. Through close collaboration with Xan, we analyzed how players train and how this process could be streamlined through software.
1 “I want to build a pitch recognition web application”
A novel idea for the industry that would help hone in on skills that pro baseball players require. Through repetitive visualizations of baseball spins, a player could commit that spin pattern to memory.
2 “As a player's skills advance, the software needs to become more challenging”
Daily “workouts” are combined with competitive challenges to help players improve from day to day. The challenges get progressively more difficult as the player achieves better results.
Getting into the Player's Mind
There is value in starting the process with the whiteboard; It's a crucial way to piece the idea together. Through it, we gained a conceptual understanding of how the application will function.
Building the Brand
We led Xan through the branding process and helped him develop a brand that is bold, exciting and trustworthy. In addition to providing a logo and color palette, our team also provided custom photography and branding assets for various platforms.
The Finished Product
The culmination of all of the planning, designing and fabrication. A web based platform to help players and their teams compete in various gameplay modes for pitch recognition.
Training On-The-Go
Making SeamTrak portable was very important. Mobility allows players to train on their tablets anywhere they can access the internet.
The Marketing Site
The marketing site was very important to help communicate the information and importance of SeamTrak. We provided an easy way to digest information and sign up.
A Social Presence
Putting all of the brand and marketing pieces together created an exciting and friendly social presence for SeamTrak. Great social interactions can be engaging and profitable.
Hitting a Homerun
SeamTrak started as a simple dream. Today it is being used by coaches, players and teams all over the country. From rookies to major league players, SeamTrak is changing the way players train.
“The Epicenter team is dedicated to learning your business inside and out. The quality of work that was delivered was far above my expectations! Everyone at Epicenter was a pleasure to work with. I will definitely hire Epicenter again for my next software project.”
– Xan Barksdale, SeamTrak
