Designed to act as both an information hub and a tracking platform, the Selective Wealth Management (SWM) web application was a unique gem in a sea of dull and intimidating investment platforms.
The challenge was to transform an otherwise boring and tedious financial form into a creative and engaging experience.
Registration forms are some of the most common types of interactions that we come across on the web. Unfortunately, these are often designed in a way that facilitate the back-end process while ignoring the user's experience.
The New Approach
Modern users are both tech-savvy and spoiled for choice; thus, complex forms and experiences are increasingly being perceived as the result of the company's lack of concern towards the user's experience. This is why we rethought the way a registration process should work, and how we could make it more "human".
One stand-out feature on the homepage of SWM allows prospective clients to see how much money they could have earned if they had trusted SWM with their investments.
A Brand New Look
With the complete rebranding, it was time to address the design and usability issues of the main marketing homepage. We took time to ensure that each element was placed perfectly and created a user-centric design that provides all the information the client would want.
Information Hub for Investors
After onboarding a new client, the SWM system provides the user with a wide array of features including information about their investments, company profiles, news and other resources.
Making a Smart Investment
We are honored to work with Selective Wealth Management and help change the way their clients invest. Our focus has always been to deliver beautiful software experiences that work well and are enjoyable to use. This platform is yet another shining example of what we stand for.
“Epicenter is able to combine complex applications with beautiful first-class design. For high quality results, we strongly recommend the team at Epicenter.”
– Chris Devlin, CEO Selective Wealth Management
To find out more about Selective Wealth Management click here.